Display Types & Materials

The endcap is the most fought-over real estate in the store. Learn what makes an endcap display actually sell, how retailers decide who gets it, and the materials built to handle the traffic.

Floor displays are the workhorse of retail rollouts — and one of the easiest formats to get wrong. This guide covers the types, materials, and specs that decide whether yours survives the full campaign.

Cardboard is cheaper on the invoice. Coroplast is cheaper over the life of a campaign. See the real cost, durability, and assembly-time comparison before you decide which material fits your next rollout.

POP and POS display get used interchangeably, but they’re not the same thing. This guide untangles the difference, covers the most common display types and materials, and helps you pick the right format for your next campaign.