25 years on the retail floor

One team behind the 8-second display.

WOW Displays™

Was engineered by Ejecutando Ideas, a trade marketing agency that has spent a quarter century solving the same problem for Fortune 500 brands: getting product onto shelves, fast, without breaking budgets. This is the team that builds it.

Built by people who install displays, not just design them

Ejecutando Ideas has run trade marketing programs across Mexico since 2001 — ranking among the Top 3 BTL agencies in the country, with operations spanning 59 cities. Over two decades, our team watched the same story repeat: brands paying for cardboard displays that took 45 minutes to assemble, missed launch windows, and collapsed before a campaign was over.

WOW Displays™ It was created to eliminate pain points at the point of sale, is what happens when that frustration turns into engineering. Our team combined manufacturing know-how out of Monterrey, hands-on retail deployment experience, and a patent-pending pop-up mechanism to cut assembly time from 30 minutes to 8 seconds — without sacrificing the durability brands need for a full campaign cycle.

We're not a display factory that
learned marketing

We are the agency that learned to solve your pain points or meet your needs.

Top 3 BTL Agency in Mexico

Fortune 500

USMCA Compliant

What You Can Count On

Years of combined trade marketing experience

Cities covered through our national deployment network

Team members across sales, ops and creative

Ranked BTL agency
in Mexico

The WOW Difference

Juan Arturo Borja

CEO & Director General

Rodrigo Roman

Director of Operations

Rebeca López

Marketing Manager

Carlos Cano

Creative Director

Grecia Aviles

B2B Account Manager

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